The #1 Spa Service Searched by Moms in the Spring? You Guessed It—Facials!

Why Chicagoland Moms Are Prioritizing This Rejuvenating Ritual and How Your Local Spa Can Deliver the Glow-Up Experience

After months of winter wind, dry indoor heat, and the daily hustle of keeping everyone else's life on track, it’s no surprise that when spring finally arrives, Chicago-area moms are searching for one thing: a reset. And the most sought-after way to get it? Facials. More than just a skincare treatment, today’s professional facials offer a moment of restoration—mentally, emotionally, and physically. For women 40 and up balancing careers, family life, and hormonal changes that love to show up on your face first, facials have become less about indulgence and more about necessity. Let’s talk about why this service is so in demand—and how to make the most of it, both in the spa chair and at home.

The Data Doesn’t Lie

A look at Google Trends and local salon analytics shows that searches for “best facial near me,” “deep cleansing facial,” and “hydrating facial Chicago” spike sharply from late March through May. Moms, especially those juggling work, family, and everything in between, are driving this demand, it's now wonder why facials are the number one spa service for Moms.

So why are facials at the top of search in the spring? 

Because after surviving a brutal Midwestern winter, our skin is tired—and so are we. Spring also brings more social gatherings, outdoor events, and brighter natural light (read: more selfies, more visibility, more reason to glow). As moms step out of hibernation mode, they’re prioritizing skincare that helps them look refreshed—and feel like themselves again. Plus, with hormonal shifts and stress often showing up first in the skin, a customized facial provides targeted, professional care that a drugstore serum just can’t deliver.

It’s not about vanity—it’s about vitality. And in spring, facials are the comeback move moms are searching for.

The Spring Reboot Moms Didn’t Know They Needed

After months of dry, recycled air and freezing wind, skin takes a hit. But here’s the thing—so does everything else. The exhaustion is real. And spring becomes the unofficial reset season.. But it’s more than surface level. Spring has moms craving renewal—not just in their skincare routine, but in their energy, confidence, and sanity.

A facial isn't just about the glow (although, yes please). It’s about:

• One uninterrupted hour of quiet

• Skilled hands undoing months of tension

• Professional-grade hydration and exfoliation your Target haul can’t match

• That post-facial mirror moment where you whisper “SHE'S BACK” to your reflection

At-Home Tips to Extend the Glow Between Appointments

For the moms who want to stretch their facial investment or carve out mini spa moments at home, here’s how to maintain that radiance:

1. Switch to a creamy cleanser in spring to avoid stripping moisture.

2. Exfoliate once a week with a gentle enzyme mask (think pineapple or papaya).

3. Layer a hyaluronic acid serum under your moisturizer—bonus points if you apply it on slightly damp skin.

4. Use a chilled jade roller in the morning to reduce puffiness (and your 7 a.m. stress level).

5. Don’t forget SPF—Chicago clouds don't block UV damage.

   

When DIY Isn’t Enough: Trust a Spa Professional

While at-home hacks help, nothing beats the magic touch of a licensed esthetician. They’ll customize your facial based on your skin’s needs—whether it's hydration, anti-aging, or reversing the Polar Vortex Face. And unlike your bathroom, they won’t have a toddler asking where their snack is every five minutes.

A top-tier salon or spa creates a transformational experience, not just a treatment. Here’s what to look for:

• A welcoming atmosphere that doesn’t make you feel like you need to dress up for self-care.

• A provider who listens to your concerns 

• Aromatherapy, heated towels, chill playlists, and scalp massages—basically the mom version of a spiritual awakening.

• Flexible hours or express options that respect your chaotic calendar.

  
  
  
  

  

Chicago Moms, You Deserve the Glow

If you're a Chicago-area mom (or buying a gift for one) now’s the time to book that facial. It's not a luxury—it's a reset button. Whether you're headed into teacher appreciation week, graduation madness, or just need to feel like a person again, a spring facial is your power move.